Forward Heating and Cooling
HVAC contractor in Madison, WI.
In Forward Heating and Cooling's own words
At Forward Heating and Cooling we offer a comprehensive list of residential HVAC services. We can take care of your needs on residential changeouts, service, boilers, geothermal and everything in between.
- Trade
- HVAC contractor
- Business address
- 906 Watson Ave, Madison, WI 53713
- Telephone
- (608) 230-6638
- Website
- forwardhvac.com
- Hours
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- Monday6:00 am - 9:00 pm
- Tuesday6:00 am - 9:00 pm
- Wednesday6:00 am - 9:00 pm
- Thursday6:00 am - 9:00 pm
- Friday6:00 am - 9:00 pm
- Saturday7:00 am - 5:00 pm
- Sunday7:00 am - 5:00 pm
From the business's Google listing, checked Oct 2026
- Register
- WI register
Recorded as supplied and as found in public sources. This register makes no credential or quality claim about any business; check license status with the state board.
Google Reviews
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If you are looking for exceptional local service from a professional team that will resolve HVAC issues in timely manner at a fair market price look no further. I have used Forward Heating and Cooling twice for service on our house and highly recommend.
Sam W.
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Sam is the best! 100% recommend, and look forward to working with him again on other needs. Great guy and professional service.
Kevin
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Forward Madison did a fantastic job at my property. Very friendly, attentive… best thing is that it charges considerably less than the “big brands” using the exact same parts and skilled labor. Would highly recommend.
Pablo F.
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Sam is consistently the consummate professional, and has delivered multiple successful service calls for me, including full AC unit and furnace replacements. Each time there's no stress, no faff, just a fair price and staying until the job is done. I don't often write reviews but in this case it's well warranted, I'll continue to trust Forward with home heating and AC needs. If you're on the fence or looking, you found the one
Connor W.
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My furnace went out right before Christmas, causing much stress and anxiety. Sam and his staff were extremely responsive in getting a replacement furnace installed in my home the morning after Christmas. Highly responsive, highly efficient, great communication, high integrity and amazing post-install clean-up. Just recently had a follow-up issue with furnace humidifier, and although this team is extremely busy with so many folks needing furnace replacement and repair during the winter months, Sam was again good with communication and sent staff (Dave, who was great!) out to get it sorted. Thanks so much to Sam and his crew at Forward Heating for all of your help.
Amber R.
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Highly recommend calling Forward Heating and Cooling for all your heating/cooling needs. I woke up one Saturday and my furnace wasn’t working. I called Forward and Sam was over to look at my furnace a little over an hour later. Sam identified the issue and was able to do a temporary fix to keep my furnace working until it could be replaced. His installers came that Tuesday and installed the new furnace. They were very courteous and efficient. Sam and his team provided an excellent service (and product, new furnace is an upgrade from my old not-energy-efficient one). I’m also having a new AC unit installed this spring. If you want to work with good people, I recommend hiring Sam and his team at Forward.
Danielle L.
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Sam came out and diagnosed my furnace on a Saturday and we were able to determine what was wrong with the furnace. I was able to find the part and have it repaired quickly.
Bret W.
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Sam is fantastic! We had out heat go out this morning and he was quick to get out and help us! Couldn't ask for a better experience.
Justin M.
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Great service and fast! Sam was wonderful and his installer did a very good job!
Linda G.
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Feb 2024: Showed up within 20 minutes right before a huge blizzard. Worked until he found the solution! Very kind and knowledgeable. Nov 2024: we has a different issue with the furnace. Sam and I talked through numerous options. We decided to have the furnace replaced. His guys were in and out in 4 hours flat and left no trace. Would recommend to anyone!
Mandy C.
About Forward Heating and Cooling
Residential HVAC services in Madison
Forward Heating and Cooling provides residential HVAC services, including residential changeouts, boilers, and geothermal systems. The company says it offers maintenance, air conditioning, and furnace repair. It also describes providing emergency service and financing options to its customers.
In Madison, utility gas accounts for 67% of home heating according to the American Community Survey. Per NOAA normals, the city has a mean temperature of 46.6 degrees F.
Ratings and service availability
Its service availability includes daily hours from 6:00 am to 9:00 pm on weekdays, with shorter windows from 7:00 am to 5:00 pm on Saturdays and Sundays.
Reviewers frequently mention the responsiveness of the team and their ability to handle urgent furnace issues. Some customers noted that the business provides professional labor and parts at prices they found competitive compared to larger brands.
Madison heating and cooling
The company serves the Madison area with a focus on home heating and cooling needs. Its work includes full furnace and air conditioning unit replacements for local residents.
Services, brands and warranty details come from the company's own website. Ratings, hours and reviews come from Google. Town figures come from the US Census and NOAA.